I thought the article was hi-fucking-larious, for a number of reasons.
First, Shitty had to acknowledge their situation. For those of you who don't want to read the article (I sympathize), let me summarize: they're fucked. Not only do they have the Outsider (oops, I mean Insider) sucking away all of their ad revenue, now they have CL giving away want-ads. Poor little Shitty, getting it from both ends. It would make me sad, if it weren't a fate so richly deserved.
Funny that they chose to illustrate this point with Dan Savage's t-shirt. He's a columnist from Seattles' alt-weekly The Stranger. Apparently they never considered printing a column that was 10% as good as Savage Love and thereby gaining some readership. They'd rather print a pic of his t-shirt than emulate his success.
The second laugh-out-loud moment was the treatment of CL as some kind of new phenomenon: "Gawsh, we were looking on the big-ole Internet and stumbled on this new fangled Craig's List. What's that all about?" Why, Shitty News, aren't you just right out on the cutting edge! Craig has only been in Roch for what, four whole fucking months? Nice of you to wake up to the fact.
Of course, in typical Shitty style, they saved the best for last:
Rochacha and Rottenchester got into it a couple of weeks ago over City Newspaper and the D&C's Insider. They spoke to us. They advised us. It was weird. Not as weird as it could have been, considering we are a newspaper and get anonymous comments all the time. But weird to just be surfing the whole wide anonymous Web and see a big old "HEY YOU" that's actually addressed to you. And it was just luck. These people have no reason to believe we'd actually be reading. They just wanted to say it out loud, I guess.Don't give me that feigned ignorance, you Shitty moron. Of course you're watching CL. When Godzilla comes to town, the city dwellers don't hide in their houses, they run out on the street and look up. CL is your Godzilla, Shitty, and you've been looking. Stop the foolish pretense.
